Who doesn’t love free advice? Some of our favorite free advice is that which relates to marketing automation programs and campaigns.
This article from Marketo’s blog focuses on 11 practices to enhance your marketing automation process. Rule #9 is our particular favorite since it comes from Navigate’s CEO Melissa McCready, “Hand Leads to Sales on a Silver Platter- Align Marketing and Sales Using CRM.” Be sure to check out more information on this golden rule, as well as 10 others from other industry experts.
Our blogs this week will focus on Melissa and works she has contributed to so you can get to know her and truly see how well-versed she is on all things marketing!
Melissa McCready brings over 14 years of experience in the Customer Relationship Management (CRM) and Marketing Automation (MA) arenas helping all-sized organizations and industries understand, strategize, and translate their customer-facing business processes into increased and accelerated revenue, profitability, and expansion.
Melissa has worked with numerous start-ups, middle market, as well as Fortune 500 organizations in B2B, B2C, direct sales, and channel sales both globally and locally. Her enthusiasm and energy are infectious and key to her pushing through change management obstacles. She is a rare blend of hands-on with SFDC, Marketo, Eloqua, Pardot, and HubSpot as well as deep in implementation strategy guiding clients through best practices processes based on business model needs.