The Best Practices for Event Management and Campaigns

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Once you’ve gathered a lead, what is the next step?  The best practices for event management and campaigns are laid out well here.

For a more in depth look at: tradeshow planning and follow up, programs vs. campaigns, reports and CRM integration, and Marketo-integrated webinars, check out the Powerpoint that was heavily contributed to by our CEO Melissa.

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Melissa provides her clients with best practices consulting in the areas of CRM and Marketing Automation including such work as:



• Cross-functional business operations focused on people, process and technologies


• Deep expertise in implementing campaign to revenue through process, tools and training


• CRM audits, road mapping, and scalability strategies


• SFDC, Marketo and Eloqua implementation, fixes, and re-implementations including integrations


• SFDC, Marketo and Eloqua consultant, system admin and end user training


• Terrific network within CRM and Marketing automation spaces to assist organizations with their projects and introduce potential full-time candidates

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