Learning Customer Behavior

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Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in.

Email, social, and website behavioral targeting are all great options.  Learn more from this Marketo blog article:

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http://blog.marketo.com/2013/09/get-more-email-opens-and-clicks-using-behavioral-targeting.html

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