Every brand would love to build a fan base and increase engagement. Creating engagement-oriented content increases the likelihood that your message will gain traction and spread.
Using well-executed sweepstakes promotions, drawings, and contests to reach fans can increase the likelihood that members of your audience will share with their friends—AKA, your future audience.
Engagement, incentives, and partnering up are all great ways to get engagement on posts. Read more about these practices and more from this great article below: