Managing influencer relations can be a very tricky part of your job. It is always important to have great content out there from great people. You may have a regular guest blogger, and after time, this person may come to be your friend.
Once the line between an “influencer/outreach” relationship and an actual friendship gets blurry, your job gets both harder and easier. On one hand, friends want to support you, but on the other hand… well, mixing personal relationships with business can get tricky.