The Dreaded Unsubscribe Button

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Careful, marketing professionals.  The pressure is on to have amazing emails being sent out.  Gmail will now have a built-in “unsubscribe” button at the top of marketing emails! 

Though the tool might seem useful to consumers, it could be a business killer for companies looking to grow their customers online. But Google is actually releasing it to help businesses become more transparent and to prevent their promotional emails from being marked as spam.

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http://www.pcworld.com/article/2100020/gmails-unsubscribe-tool-comes-out-of-the-weeds.html

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