Oh, The Places Our Data Goes

According to IBM, we create about 2.5 quintillion bites of data every day, and IDC estimates that the volumes of data will more than double every two years. 

Strategies for using data to enhance customer relationships are aplenty.  Check out this great article on how big data is changing the marketing world:

http://www.marketingprofs.com/articles/2014/24508/know-thy-customer-strategies-for-using-big-data-to-enhance-the-customer-experience