The CMO’s Guide to Brand Journalism


If you’re a CEO, CMO, or PR Manager of a mid-sized or large brand, you may have started thinking about building an in-house news operation.  If you are looking for more information on how to do this, Hubspot has an easy to access guide that outlines potential obstacles and solutions to them.

Veteran tech journalist Dan Lyons interviewed major companies such as IBM, Intel, Microsoft, GE, and more to gather information on what works for them, and how it can work for you.


The CMO’s Guide to Brand Journalism is available here:

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