Pitfalls of Email Marketing

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Now that e-mail marketing is the norm, there are some major pitfalls to avoid.  Some of our favorites include: Spam, an all caps subject line, robotic writing, or e-mails that are too long.

People are in a hurry; it is best to keep things short and sweet.  Consumers should also get a general idea of the e-mail content from a welcoming subject line.  Finally, make sure your e-mails are readable, free of errors, and clear.

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For more pitfalls and opinions on what to avoid, read this awesome article.

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