We have blogged a great deal about mobile users and the importance of email marketing. You can imagine our joy when we came across a great article that lists 6 tips for mobile-optimized email marketing. Some of our favorites include:
- You need an optimization strategy.
- Have a short subject line.
- Always keep testing.
For these, and more great tips, check out this article: http://www.marketingprofs.com/articles/2014/24657/six-tips-for-mobile-optimized-email-marketing