Customer Relationship Management is crucial to running a successful business. These relationships can affect a sales cycle. Marketing is just as responsible for the health of the sales cycle as the sales team. This wonderful article gives you ten ways that marketing automation can help you shorten the length of your sales cycle – without the additional investment in time and resources.
Here are a couple great ones:
- Take advantage of detailed prospect tracking.
- Nurture leads who are actively participating in the research process.
- Have your sales team automate follow-ups.
For the complete list of way marketing automation can help, download this article here.