So many components go into content marketing from writing to business to analysis to passion and more. Choosing the right person to create your content is the difference between great content that inspires and bad content that sends buyers running in the opposite direction.
The best people to hire have a mixture of knowledge, experience and skills that fall into all of the above-mentioned categories. Check out this article explaining one person’s journey to become a content marketer and what she feels is most necessary for someone in this role.
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