“No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been taking the traditional route of using short-term tactics. They’ve lowered prices, instituted or expanded rewards programs, and spent more on advertising. However, those are expensive, and when everyone is using the same tactics, their effectiveness is minimized.
Something different is needed: a contextual marketing strategy to build brand loyalty.”
This article gives tips on how to create sustainable alignment and create policy-driven market advantages.