Salesforce SOS


Salesforce has launched Salesforce1 Service SOS, a mobile support effort that mimics what Amazon has done with its Mayday button. The difference is that Salesforce’s SOS service will allow any customer to add a Mayday button to their mobile application assuming they can get their operational ducks in a row.


In a nutshell, SOS, integrated with Service Cloud, allows customers to integrate live agent video or audio support through an Apple iOS or Android mobile app. On the service end of the equation, a customer service agent can connect with the app customer and have data update in real time to offer personalized assistance.


For a full look at the new developments at Salesforce, read this article here.

Why Tuesdays and Spam are the Worst


Do you hate Spam?  Do you hate Tuesdays?  Check out this article on how much Spam email you receive on a Tuesday, and why.  The post also gives great ideas on how to have a modern marketing automation system to avoid being a company that people complain about getting their emails from.

3 Signs Your Marketing Calendar is Holding You Back


Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. And when you step back to look at your entire team’s activities, it’s even crazier — between scheduling email sends, balancing PPC budgets, launching social campaigns, and cranking out content, keeping track of your company’s overall marketing efforts is no easy task.

calendar january 2010

Here are 3 signs from Marketo that your Marketing Calendar is holding your back: You have more than one calendar, you can’t be flexible, and your calendar isn’t tied to action.


For the details on these, read this article.

Big News for Salesforce!


Big things are happening at Salesforce: Salesforce on Thursday said it has 1.5 million developers and launched a site to aggregate resources and community features across platforms such as, Heroku, and ExactTarget.

Check out more here.

5 Tips to Improve your Company’s Email Marketing


Small businesses spend more on email marketing than they do on print advertising, television ads, SEO, or tradeshows, according to a survey released by Vocus / Edge Research in 2013.

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.


For 5 tips to improve your company’s email marketing practices, click here.

50 Tips for Content Marketing


Content marketing has become a crucial part of so many businesses.  9 out of 10 companies use the phenomenon these days, proving how important it is.  While the list is extremely extensive, this awesome article gives 50 tips for content marketing.

5 Things to STOP Doing on Your Blog Now


Blogging has become a huge part of our world.  They are everywhere and cover every topic under the sun.  If you or your company have a blog, this great article from Marketo gives you 5 things to stop doing on your blog.


Some of our favorites include: ignored blog comments, not optimizing for mobile, and hard-to-find social sharing buttons.


For the full article, and to get the rest of the tips, click here.