Salesforce has launched Salesforce1 Service SOS, a mobile support effort that mimics what Amazon has done with its Mayday button. The difference is that Salesforce’s SOS service will allow any customer to add a Mayday button to their mobile application assuming they can get their operational ducks in a row.
In a nutshell, SOS, integrated with Service Cloud, allows customers to integrate live agent video or audio support through an Apple iOS or Android mobile app. On the service end of the equation, a customer service agent can connect with the app customer and have data update in real time to offer personalized assistance.
For a full look at the new developments at Salesforce, read this article here.