Salesforce SOS

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Salesforce has launched Salesforce1 Service SOS, a mobile support effort that mimics what Amazon has done with its Mayday button. The difference is that Salesforce’s SOS service will allow any customer to add a Mayday button to their mobile application assuming they can get their operational ducks in a row.

 

In a nutshell, SOS, integrated with Service Cloud, allows customers to integrate live agent video or audio support through an Apple iOS or Android mobile app. On the service end of the equation, a customer service agent can connect with the app customer and have data update in real time to offer personalized assistance.

 

For a full look at the new developments at Salesforce, read this article here.

Why Tuesdays and Spam are the Worst

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Do you hate Spam?  Do you hate Tuesdays?  Check out this article on how much Spam email you receive on a Tuesday, and why.  The post also gives great ideas on how to have a modern marketing automation system to avoid being a company that people complain about getting their emails from.

3 Signs Your Marketing Calendar is Holding You Back

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Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. And when you step back to look at your entire team’s activities, it’s even crazier — between scheduling email sends, balancing PPC budgets, launching social campaigns, and cranking out content, keeping track of your company’s overall marketing efforts is no easy task.

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Here are 3 signs from Marketo that your Marketing Calendar is holding your back: You have more than one calendar, you can’t be flexible, and your calendar isn’t tied to action.

 

For the details on these, read this article.

Big News for Salesforce!

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Big things are happening at Salesforce: Salesforce on Thursday said it has 1.5 million developers and launched a site to aggregate resources and community features across platforms such as Force.com, Heroku, and ExactTarget.

Check out more here.

5 Tips to Improve your Company’s Email Marketing

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Small businesses spend more on email marketing than they do on print advertising, television ads, SEO, or tradeshows, according to a survey released by Vocus / Edge Research in 2013.

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

 

For 5 tips to improve your company’s email marketing practices, click here.

50 Tips for Content Marketing

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Content marketing has become a crucial part of so many businesses.  9 out of 10 companies use the phenomenon these days, proving how important it is.  While the list is extremely extensive, this awesome article gives 50 tips for content marketing.

5 Things to STOP Doing on Your Blog Now

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Blogging has become a huge part of our world.  They are everywhere and cover every topic under the sun.  If you or your company have a blog, this great article from Marketo gives you 5 things to stop doing on your blog.

 

Some of our favorites include: ignored blog comments, not optimizing for mobile, and hard-to-find social sharing buttons.

 

For the full article, and to get the rest of the tips, click here.