Take These 3 Email Marketing Improvement Challenges

Standard

Now that the first quarter of the year behind us, what will you do to maximize email marketing’s contribution to your bottom line from here on out?

Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size.

iStock_000022406873Small

This great article from Marketing Profs gives 3 email marketing improvement challenges for 2014: increase subscriber engagement, increase revenue per subscriber, increase (or begin) behaviorally triggered email campaigns.

For the full article click here.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s