The Customer Journey Map

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Understanding the process people go through when engaging with a service or product provides a wealth of information to sales, marketing and product development teams.

 

A customer journey map can help provide critical information to many teams within your company.

 

For an article on 10 steps to building a customer journey map, check out this article here.

 

Some of our favorites include: Determine the steps, Identify the touchpoints, Assign accountability, and Periodically validate.

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