“Content is King” and “this is the year of content” are thrown around on a regular basis, and have been for the past several years. Many of those references pertain to search engine rankings and algorithm updates, even though that’s not what content creation should be focusing on.
You need to be sure your content is geared towards what is most important: the one who may buy your product or become a customer. Marketing Professionals gives some great tips in this article:
- Publish only good content
- Write for your target market
- Create useful content
For the full list of tips, read the article here.