Take a moment and think back to high school. Remember the “cool kids”? You know… the popular ones everyone wanted to be like, the ones who managed to stay ahead of the trends that everyone later followed in hopes of being cool. Unless you were one of the few chosen ones, there was almost nothing you could do to achieve their status.
If you want to make up for it and be a cool kid now, this article gives some ways cool kids are using social media to achieve business goals.