With technology coming at us from every direction, it is easy to believe that we are disconnected from people. The e-mails are overwhelming, we constantly know where people are based on status updates and not real talking, and so many more things are just done quickly and without any personalization.
That is not the case for e-mail marketing. Here is a list of ways technology makes e-mail marketing more personal, not less:
- All subscribers are not created equal.
- Look at overall behavior.
- Visibility is key.
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