How to Measure Social Marketing

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Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships.

 

Here are some great ways to measure your social marketing:

  1. Campaign Visits
  2. Interactions
  3. Shares
  4. Resulting Clicks
  5. Registration
  6. Influencers

 

For more information on each, check out this article from Marketo.

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