Marketing people at every level and every company seem to be using content marketing for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. With all the time, energy, money, and technology being used for this, being able to measure the ROI is very important, but also difficult.
To help you find your ROI on content marketing, here are some steps:
- Define your content goals.
- Decide how you will measure results.
- Align key stakeholders.
- Design your content programs to be measurable.
- Focus on decisions that improve ROI.
For more information, read this article from Marketo.