Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up!
Here are 5 tips for success:
- Clean up your CRM.
- Validate/verify your e-mail addresses.
- Communicate with and educate your sales team.
- Ensure you have the appropriate resources.
- Commit to continually educating yourself.
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