Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time.
Here is a 3-step process to better blogging:
- Establish a cadence you can maintain.
- Find something to write about.
- Test and recalibrate.
For a further look at these, read this article.