How Marketers Handle Global Email Campaigns


Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis.

To learn more about how marketers handle their global e-mail campaigns, check out this article.

Salesforce1 Could Help Sustain Salesforce’s Impressive Growth


There is tons of news coming from Salesforce right now. With a new cloud system, and their fiscal report, read all about it here.

Marketing Email Year-Over-Year Benchmarks and Trends


The number of emails arriving in subscribers’ inboxes increased by 9% between 2Q13 and 2Q14. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased 6% year-over-year (YOY).

Basically, consumers and customers are getting more and more e-mails and opening even fewer than they used to. To figure out how to get your e-mails opened, check out this article here.

The Six A’s of Marketing Performance Management


“The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest organizations, it is now a ‘must have.'”

There are 6 A’s to Marketing Performance Management:
1. Alignment
2. Accountability
3. Analytics
4. Automation
5. Alliances
6. Assessment

Read the full article here.

Is your analytics team effective?


Some 5.5% of marketing budgets are being spent on marketing analytics, with an expectation of an increase to 8.7% in the next three years.

8 ways to see if your analytics team is effective are:
1. Is there a question?
2. Is there a story?
3. Emotion vs. Data.
4. Are your analysts ‘dolphins’?
5. Right-brained and left-brained analysts.
6. Visual aids.
7. Thou shall not be misleading.
8. It’s all about action.

Read more here.

More Salesforce News


Here is an update on the news from Salesforce, “Marc Benioff sold 60,000 shares of the company’s stock in a transaction dated Friday, August 15th. The shares were sold at an average price of $53.32, for a total value of $3,199,200.00. The sale was disclosed in a document filed with the Securities & Exchange Commission.” For more information on the changes within the company, read this article.

Improve your e-mail deliverability


E-mail marketing is very widely used. Many people don’t even understand how much goes into it. There are so many steps and details that go into a successful e-mail marketing campaign. For tips on lowering your spam score and on deliverability, check out this article.