How Marketers Handle Global Email Campaigns

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Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis.

To learn more about how marketers handle their global e-mail campaigns, check out this article.

Salesforce1 Could Help Sustain Salesforce’s Impressive Growth

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There is tons of news coming from Salesforce right now. With a new cloud system, and their fiscal report, read all about it here.

Marketing Email Year-Over-Year Benchmarks and Trends

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The number of emails arriving in subscribers’ inboxes increased by 9% between 2Q13 and 2Q14. The overall email open rate declined 3% during the same period, most likely because of the added volume of messages. Yet the number of opens for each active subscriber actually increased 6% year-over-year (YOY).

Basically, consumers and customers are getting more and more e-mails and opening even fewer than they used to. To figure out how to get your e-mails opened, check out this article here.

The Six A’s of Marketing Performance Management

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“The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest organizations, it is now a ‘must have.'”

There are 6 A’s to Marketing Performance Management:
1. Alignment
2. Accountability
3. Analytics
4. Automation
5. Alliances
6. Assessment

Read the full article here.

Is your analytics team effective?

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Some 5.5% of marketing budgets are being spent on marketing analytics, with an expectation of an increase to 8.7% in the next three years.

8 ways to see if your analytics team is effective are:
1. Is there a question?
2. Is there a story?
3. Emotion vs. Data.
4. Are your analysts ‘dolphins’?
5. Right-brained and left-brained analysts.
6. Visual aids.
7. Thou shall not be misleading.
8. It’s all about action.

Read more here.

More Salesforce News

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Here is an update on the news from Salesforce, “Marc Benioff sold 60,000 shares of the company’s stock in a transaction dated Friday, August 15th. The shares were sold at an average price of $53.32, for a total value of $3,199,200.00. The sale was disclosed in a document filed with the Securities & Exchange Commission.” For more information on the changes within the company, read this article.

Improve your e-mail deliverability

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E-mail marketing is very widely used. Many people don’t even understand how much goes into it. There are so many steps and details that go into a successful e-mail marketing campaign. For tips on lowering your spam score and on deliverability, check out this article.