“Imagine this scenario: you’ve designed a solid online marketing campaign that incorporates your brand’s message and mission, while also accurately targeting your demographic. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly.
Then one day, you notice that the number of visitors to your site has decreased, your bounce rate has increased, and there are barely any new subscribers to your newsletters. With leads drying up and fewer new ones coming in, you ask your marketing team: how can we stop this?”
5 ways to redefine your brand’s story are:
- Redesign your website
- Get re-socialize
- Embrace content marketing
- Be precise
- Get fresh
For a look at all of these, and more, read this article from Marketo.