Guerrilla Marketing


What exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson. Its meaning is relatively simple – in essence, the art of getting consumers to pay attention – but its execution is no easy feat.

Here are 6 steps for guerrilla marketing:
1. Make it clever
2. Make it dynamic
3. Make it endearing
4. Make it memorable
5. Make it interactive
6. Make it subtle

For more details on each of these steps, read this article from Marketo.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s