What exactly is guerrilla marketing? The term was actually coined in 1984 by American advertising executive and writer Jay Conrad Levinson. Its meaning is relatively simple – in essence, the art of getting consumers to pay attention – but its execution is no easy feat.
Here are 6 steps for guerrilla marketing:
1. Make it clever
2. Make it dynamic
3. Make it endearing
4. Make it memorable
5. Make it interactive
6. Make it subtle
For more details on each of these steps, read this article from Marketo.