Some 5.5% of marketing budgets are being spent on marketing analytics, with an expectation of an increase to 8.7% in the next three years.
8 ways to see if your analytics team is effective are:
1. Is there a question?
2. Is there a story?
3. Emotion vs. Data.
4. Are your analysts ‘dolphins’?
5. Right-brained and left-brained analysts.
6. Visual aids.
7. Thou shall not be misleading.
8. It’s all about action.
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