The Six A’s of Marketing Performance Management

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“The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to prove the value of Marketing, marketing ops management is gaining traction; for all but the smallest organizations, it is now a ‘must have.'”

There are 6 A’s to Marketing Performance Management:
1. Alignment
2. Accountability
3. Analytics
4. Automation
5. Alliances
6. Assessment

Read the full article here.

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