Creating and Maintaining an Editorial Calendar

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Creating and maintaining an editorial calendar for your social media platforms is hard work but is also essential.

Here are some reasons to use a calendar:
1. It helps you maintain a consistent cadence.
2. You can map time-sensitive content ahead of time.
3. You’ll take your social marketing out of a silo.
4. It serves as a system of record.
5. It enforces the “411 Rule.”

Read more here.

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