Making a content marketing plan

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There are so many parts and factors involved in making a content marketing plan. From the people to the teams to the words to delivery and more, it can be difficult to figure out how to get started. Marketo has made a handy template for developing your content marketing plan. Here are some of the steps:
1. Ownership and staffing
2. Buyer persona and buyers journey development
3. Content arcs and themes
4. Editorial calendar
5. Content type planning
6. Content promotion
7. Content metrics

For more on these steps and content marketing, read this article from Marketo.

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