What We Can Learn from the ALS Ice Bucket Challenge

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We spoke about trends last week on the blog, and a huge trend right now is the ALS Ice Bucket Challenge. Here are a few things that this crazy phenomenon taught us:
1. Personalize participation
2. Employ the (Positive) Power of Peer Pressure
3. Everyone loves a star
4. Make it fun

For a further look at these lessons, check out this article here.

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