What Twitter Can Teach Us About Marketing Automation


Here are a few things Twitter can teach us about marketing automation users:
1. Marketing automation users are social.
2. Marketing automation users are everywhere.
3. Marketing automation users are well-rounded.
For a further look at these facts, check out this article from Marketo.

Salesforce Takes Over the #127 Spot


In the latest news from Salesforce, they have taken over the #127 spot in the S&P 500. For more on this, check out this article from Forbes.

Engagement Marketing in Today’s Market


“We don’t all have to practice all the principles of engagement marketing on day one. Nor do we want to view these principles as a destination to be reached. Instead, they are guideposts for all of us marketers as we shift our mindset, strategies, and tactics from traditional techniques to modern techniques.”

Here is a look at engagement marketing in today’s world.

Build A Successful Influencer Marketing Strategy


Here are a few important steps to help you build a successful influencer marketing strategy.

1. Know your influencers.
2. Form a relationship with them.
3. Tell them exactly what you want from them.
4. Give them a reason to share.
5. Tell them everything they need to know.

Read more on influencer marketing here.

7 Tips to Increase your E-mail Deliverability


Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon.

Here are 7 tips to increase your e-mail deliverability:

1. Start with clean list building practices.
2. Keep lists current.
3. Have an online presence.
4. Develop engaging content.
5. Test.
6. Track performance over time.
7. Hire an e-mail service provider.

Read more here.

5 Tips for Digital Marketing Success


Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing day, getting noticed by your audience is becoming more and more difficult.

Here are 5 tips for digital marketing success:

1. Target the right audience.
2. Pay attention to the important numbers.
3. Project clear goals and corresponding messages.
4. Be accessible on the go.
5. Connect and collaborate.

For these 5 tips and more, click here.