Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing day, getting noticed by your audience is becoming more and more difficult.
Here are 5 tips for digital marketing success:
1. Target the right audience.
2. Pay attention to the important numbers.
3. Project clear goals and corresponding messages.
4. Be accessible on the go.
5. Connect and collaborate.
With all the marketing e-mails we send and receive each day, it is easy for e-mails to get rejected. Here are 9 reasons your e-mails may get rejected:
1. Your subject line makes a bad first impression.
2. You bored them to death.
3. You forgot to test your display.
4. You advertised a bigger, better, or cheaper version of yourself.
5. You forgot his/her name.
6. You brought up money too soon.
7. You over shared. Again.
8. You came off as insecure.
9. You didn’t listen.
For a further look at these reasons, check out this article from Marketo.
“Salesforce.com, already a big dealer of enterprise software, looks set to launch a whole new product line at its Dreamforce conference next month. The name: Analytics Cloud.” For a full look at the latest news from Salesforce, click here.
We are all very busy people. Coming up with content is a big part of our jobs as marketers. When it may seem easier to not create useful content, check out this article for ways to beat those blues here.
If you are still looking for reasons to set up a marketing calendar, Marketo has come up with 4 great ones:
1. You can see everything in one unified calendar.
2. You can create and share views unique to the needs of marketers.
3. You can build campaigns directly through the calendar.
4. You can be more agile.
For more information on these reasons to get a marketing calendar and more, read this article.
Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, University of Massachusetts, Dartmouth.
For an interesting look at the social media habits of many Fortune 500 companies, click here.
Here is a great round-up of Content Marketing World 2014, a wonderful marketing conference. These were the biggest trends and hot topics this year:
1. Just do it better.
2. You don’t have to be good at everything.
3. Content marketing is still in early days.
4. “Influencers” aren’t always influential.
5. Voice is just as important as story.
For a full look at these, and a general look at the conference, click here.