“We don’t all have to practice all the principles of engagement marketing on day one. Nor do we want to view these principles as a destination to be reached. Instead, they are guideposts for all of us marketers as we shift our mindset, strategies, and tactics from traditional techniques to modern techniques.”
Here is a look at engagement marketing in today’s world.
Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time.
Blogging has become a huge part of our world. They are everywhere and cover every topic under the sun. If you or your company have a blog, this great article from Marketo gives you 5 things to stop doing on your blog.
Some of our favorites include: ignored blog comments, not optimizing for mobile, and hard-to-find social sharing buttons.
For the full article, and to get the rest of the tips, click here.
We have loved seeing our company grow. One of our big steps that we are so proud of is this blog. It seems everyone has a blog now. All major companies are blogging and bloggers are becoming more respected as journalists.
If you are considering starting a blog, here is a great article on how to write your first post.