Engagement Marketing in Today’s Market

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“We don’t all have to practice all the principles of engagement marketing on day one. Nor do we want to view these principles as a destination to be reached. Instead, they are guideposts for all of us marketers as we shift our mindset, strategies, and tactics from traditional techniques to modern techniques.”

Here is a look at engagement marketing in today’s world.

A 3 step Guide to Better Blogging

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Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time.

 

Here is a 3-step process to better blogging:

  1. Establish a cadence you can maintain.
  2. Find something to write about.
  3. Test and recalibrate.

 

For a further look at these, read this article.

Great content marketing blogs

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Marketing professionals love blogging. There are so many blogs out there now that no one has the time to go through and read them all. If you are looking for a few good blogs to bookmark, here is a list of some great ones.

5 Things to STOP Doing on Your Blog Now

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Blogging has become a huge part of our world.  They are everywhere and cover every topic under the sun.  If you or your company have a blog, this great article from Marketo gives you 5 things to stop doing on your blog.

 

Some of our favorites include: ignored blog comments, not optimizing for mobile, and hard-to-find social sharing buttons.

 

For the full article, and to get the rest of the tips, click here.

Starting a Blog

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We have loved seeing our company grow.  One of our big steps that we are so proud of is this blog.  It seems everyone has a blog now.  All major companies are blogging and bloggers are becoming more respected as journalists.

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If you are considering starting a blog, here is a great article on how to write your first post.