We spoke about trends last week on the blog, and a huge trend right now is the ALS Ice Bucket Challenge. Here are a few things that this crazy phenomenon taught us:
1. Personalize participation
2. Employ the (Positive) Power of Peer Pressure
3. Everyone loves a star
4. Make it fun
For a further look at these lessons, check out this article here.
“Content is King” and “this is the year of content” are thrown around on a regular basis, and have been for the past several years. Many of those references pertain to search engine rankings and algorithm updates, even though that’s not what content creation should be focusing on.
You need to be sure your content is geared towards what is most important: the one who may buy your product or become a customer. Marketing Professionals gives some great tips in this article:
For the full list of tips, read the article here.
To find out which social networks deliver the most engaged users, check out the article below. The results may surprise you.
For example, “YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.
In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
On average, YouTube was the top performer across all three metrics, Shareaholic found. The video platform’s referrals to websites have the lowest average bounce rate (43.19%), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).”
Read the full article here.
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