Engagement Marketing in Today’s Market

Standard

“We don’t all have to practice all the principles of engagement marketing on day one. Nor do we want to view these principles as a destination to be reached. Instead, they are guideposts for all of us marketers as we shift our mindset, strategies, and tactics from traditional techniques to modern techniques.”

Here is a look at engagement marketing in today’s world.

The Customer Engagement Lifecycle

Standard

The customer engagement lifecycle is a tricky part of being in this business.  Check out the CEO of Navigate Consulting break down how to nurture the lifecycle; our favorite tips include: major customer wins, education and training, and social.

Image

http://www.initialcall.com/using-nurturing-to-foster-best-practices-in-the-customer-engagement-lifecycle