What Twitter Can Teach Us About Marketing Automation


Here are a few things Twitter can teach us about marketing automation users:
1. Marketing automation users are social.
2. Marketing automation users are everywhere.
3. Marketing automation users are well-rounded.
For a further look at these facts, check out this article from Marketo.

Build A Successful Influencer Marketing Strategy


Here are a few important steps to help you build a successful influencer marketing strategy.

1. Know your influencers.
2. Form a relationship with them.
3. Tell them exactly what you want from them.
4. Give them a reason to share.
5. Tell them everything they need to know.

Read more on influencer marketing here.

7 Tips to Increase your E-mail Deliverability


Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon.

Here are 7 tips to increase your e-mail deliverability:

1. Start with clean list building practices.
2. Keep lists current.
3. Have an online presence.
4. Develop engaging content.
5. Test.
6. Track performance over time.
7. Hire an e-mail service provider.

Read more here.

The Social Media Habits of Fortune 500 Companies


Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by Nora Ganim Barnes, PhD, at The Center for Marketing Research, University of Massachusetts, Dartmouth.

For an interesting look at the social media habits of many Fortune 500 companies, click here.

News and Updates from Salesforce


“After posting second quarter results that topped revenue and earnings estimates, Customer Relationship Management software leader Salesforce.com launched a service for companies to build online networks that connect them to third parties such as suppliers and consumers in a customized, dedicated and secure environment. The company identifies a rapidly growing Community Cloud market it sizes at $3.5 billion.”

For more on the latest news and developments from Salesofrce, read this article from Forbes.

Getting Started with Marketing Automation


If you are new to marketing automation, there are five things you need to do right away.
1. Launch an awake the dead campaign
2. Personalize your use case
3. Get stakeholders involved
4. Become the teacher’s pet
5. Find your community.

For a further look at getting started with marketing automation, read this article here.

Making a content marketing plan


There are so many parts and factors involved in making a content marketing plan. From the people to the teams to the words to delivery and more, it can be difficult to figure out how to get started. Marketo has made a handy template for developing your content marketing plan. Here are some of the steps:
1. Ownership and staffing
2. Buyer persona and buyers journey development
3. Content arcs and themes
4. Editorial calendar
5. Content type planning
6. Content promotion
7. Content metrics

For more on these steps and content marketing, read this article from Marketo.