Salesforce Takes Over the #127 Spot


In the latest news from Salesforce, they have taken over the #127 spot in the S&P 500. For more on this, check out this article from Forbes.

5 Tips for Digital Marketing Success


Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing day, getting noticed by your audience is becoming more and more difficult.

Here are 5 tips for digital marketing success:

1. Target the right audience.
2. Pay attention to the important numbers.
3. Project clear goals and corresponding messages.
4. Be accessible on the go.
5. Connect and collaborate.

For these 5 tips and more, click here.

Content Marketing World Round-up


Here is a great round-up of Content Marketing World 2014, a wonderful marketing conference. These were the biggest trends and hot topics this year:
1. Just do it better.
2. You don’t have to be good at everything.
3. Content marketing is still in early days.
4. “Influencers” aren’t always influential.
5. Voice is just as important as story.

For a full look at these, and a general look at the conference, click here.

Getting Started with Marketing Automation


If you are new to marketing automation, there are five things you need to do right away.
1. Launch an awake the dead campaign
2. Personalize your use case
3. Get stakeholders involved
4. Become the teacher’s pet
5. Find your community.

For a further look at getting started with marketing automation, read this article here.

Making a content marketing plan


There are so many parts and factors involved in making a content marketing plan. From the people to the teams to the words to delivery and more, it can be difficult to figure out how to get started. Marketo has made a handy template for developing your content marketing plan. Here are some of the steps:
1. Ownership and staffing
2. Buyer persona and buyers journey development
3. Content arcs and themes
4. Editorial calendar
5. Content type planning
6. Content promotion
7. Content metrics

For more on these steps and content marketing, read this article from Marketo.

How Marketers Handle Global Email Campaigns


Three-quarters of marketers who run global email campaigns say they do not maintain a list of regional preferences and instead manage localization on an ongoing basis.

To learn more about how marketers handle their global e-mail campaigns, check out this article.