How Salesforce is Affected by Microsoft Lay-Offs

Microsoft has laid-off many employees. How does this affect marketing and marketing software? Well, Salesforce is definitely affected and here is how.

5 reasons to invest in interactive content

Here are 5 reasons to invest in interactive content:

1. Engagement
2. Gamification
3. Higher-retention
4. Multi-dimensional experiences
5. Accelerated sales cycle

 

For a further look at interactive content and the reason to invest, check out this article from Marketo.

8 ways to rock your media marketing

Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are 8 ways to rock your media marketing.

 

A 3 step Guide to Better Blogging

Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time.

 

Here is a 3-step process to better blogging:

1. Establish a cadence you can maintain.
2. Find something to write about.
3. Test and recalibrate.

 

For a further look at these, read this article.

RelateIQ and Salesforce, more information!

There are a lot of opinions on the RelateIQ and Salesforce team-up that happened recently. Here is more information about the two companies joining.

Great content marketing blogs

Marketing professionals love blogging. There are so many blogs out there now that no one has the time to go through and read them all. If you are looking for a few good blogs to bookmark, here is a list of some great ones.

5 tips for success with marketing automation

Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up!

 

Here are 5 tips for success:

1. Clean up your CRM.
2. Validate/verify your e-mail addresses.
3. Communicate with and educate your sales team.
4. Ensure you have the appropriate resources.
5. Commit to continually educating yourself.

 

Read more here.

How to increase your marketing team without new hires

Marketing automation can help double the size of your marketing team.  This is a great way to help your marketing goals without having to hire a bunch of new people.  For a further look at how to do this, read this article from Marketo.

The latest trends in e-mail Marketing

“Companies around the world have been eager of late to improve their strategies where email marketing is concerned. Recognizing that email is still a valuable channel for customer communication despite the rapid rise of other, more hyped media, business leaders are still hard at work, looking to beat their competitors and win over consumers’ inboxes.”

We are finishing off the week by taking a look at the latest trends in e-mail marketing.  Read the great article here.

5 scenarios where your posts may not get traction

You may think you have come up with a great marketing campaign or social media post.  But sometimes that content just goes unnoticed.  Here are 5 scenarios where your posts may not get traction:

1. Nothing more needs to be said.
2. No one understood, and so no one speaks up.
3. Nonsense, nonsense everywhere.
4. No one read it.
5. No one cares.

For more on keeping people engaged in your posts, click here.