How Salesforce is Affected by Microsoft Lay-Offs

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Microsoft has laid-off many employees. How does this affect marketing and marketing software? Well, Salesforce is definitely affected and here is how.

5 reasons to invest in interactive content

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Here are 5 reasons to invest in interactive content:

  1. Engagement
  2. Gamification
  3. Higher-retention
  4. Multi-dimensional experiences
  5. Accelerated sales cycle

 

For a further look at interactive content and the reason to invest, check out this article from Marketo.

8 ways to rock your media marketing

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Accessibility to media, and how technology has changed what that looks like, is something many marketing organizations are not taking into account. Here are 8 ways to rock your media marketing.

 

A 3 step Guide to Better Blogging

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Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Today, blogs are practically required of companies who take their marketing seriously, and for good reason – they’re a relatively inexpensive, but highly effective investment of your money and time.

 

Here is a 3-step process to better blogging:

  1. Establish a cadence you can maintain.
  2. Find something to write about.
  3. Test and recalibrate.

 

For a further look at these, read this article.

Great content marketing blogs

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Marketing professionals love blogging. There are so many blogs out there now that no one has the time to go through and read them all. If you are looking for a few good blogs to bookmark, here is a list of some great ones.

5 tips for success with marketing automation

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Marketing automation is amazing. It lets you create marketing campaigns and automate processes more quickly and easily than you could ever imagine. That is, after you set everything up!

 

Here are 5 tips for success:

  1. Clean up your CRM.
  2. Validate/verify your e-mail addresses.
  3. Communicate with and educate your sales team.
  4. Ensure you have the appropriate resources.
  5. Commit to continually educating yourself.

 

Read more here.