What Twitter Can Teach Us About Marketing Automation

Here are a few things Twitter can teach us about marketing automation users:
1. Marketing automation users are social.
2. Marketing automation users are everywhere.
3. Marketing automation users are well-rounded.
For a further look at these facts, check out this article from Marketo.

Salesforce Takes Over the #127 Spot

In the latest news from Salesforce, they have taken over the #127 spot in the S&P 500. For more on this, check out this article from Forbes.

Engagement Marketing in Today’s Market

“We don’t all have to practice all the principles of engagement marketing on day one. Nor do we want to view these principles as a destination to be reached. Instead, they are guideposts for all of us marketers as we shift our mindset, strategies, and tactics from traditional techniques to modern techniques.”

Here is a look at engagement marketing in today’s world.

Build A Successful Influencer Marketing Strategy

Here are a few important steps to help you build a successful influencer marketing strategy.

1. Know your influencers.
2. Form a relationship with them.
3. Tell them exactly what you want from them.
4. Give them a reason to share.
5. Tell them everything they need to know.

Read more on influencer marketing here.

7 Tips to Increase your E-mail Deliverability

Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon.

Here are 7 tips to increase your e-mail deliverability:

1. Start with clean list building practices.
2. Keep lists current.
3. Have an online presence.
4. Develop engaging content.
5. Test.
6. Track performance over time.
7. Hire an e-mail service provider.

Read more here.

The Boss of Salesforce

Here is an update on news from Salesforce via The New York Times!

5 Tips for Digital Marketing Success

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing day, getting noticed by your audience is becoming more and more difficult.

Here are 5 tips for digital marketing success:

1. Target the right audience.
2. Pay attention to the important numbers.
3. Project clear goals and corresponding messages.
4. Be accessible on the go.
5. Connect and collaborate.

For these 5 tips and more, click here.

Weekly Salesforce News

“Salesforce.com, already a big dealer of enterprise software, looks set to launch a whole new product line at its Dreamforce conference next month. The name: Analytics Cloud.” For a full look at the latest news from Salesforce, click here.

Ways to Overcome Time Challenges When Creating Content

We are all very busy people. Coming up with content is a big part of our jobs as marketers. When it may seem easier to not create useful content, check out this article for ways to beat those blues here.

Setting Up A Marketing Calendar

If you are still looking for reasons to set up a marketing calendar, Marketo has come up with 4 great ones:
1. You can see everything in one unified calendar.
2. You can create and share views unique to the needs of marketers.
3. You can build campaigns directly through the calendar.
4. You can be more agile.

For more information on these reasons to get a marketing calendar and more, read this article.